Benefits many nonprofits are missing by not blogging.

There is so much you can share with your community through weekly blog posts. Keep your community, funders, clients, and volunteers up to date with everything that you’re doing, how you’re doing it, and what is up ahead by posting weekly blogs on your website! Sharing a small testimony or update each week keeps your audience engaged and your organization on their mind.

Gain the following from weekly blogs:

• Build industry authority with your audience.

Use blog posts to showcase your organization’s niche mission, impact, and audience to position yourself as a leading nonprofit in your community. By posting weekly updates and success stories, your audience starts to look forward to hearing from you each week. Through repetition your nonprofit builds a place in the nonprofit sphere.

• Grow trust and empathy from your readers.

Hearing your weekly stories and successes allows your audience to put faces and names to your organizations. Researchers found, “statements are rated as more credible when they are repeatedly presented” (Hassan), and the more audiences read about your nonprofit, the more trust they have for your work. The more they relate and recognize your employees, volunteers, and clients, the more likely they engage further.

• Inspire your readers to create an impact.

Through research, we have learned that, “providing any personalizing information — increases caring” (Loewenstein), meaning the more context and detail you can give donors, the more willing they are to help. Every post you publish is an opportunity to touch more people and influence more change. In a social media world, sharable blurbs create huge internet sensations which gain support and engagement overnight.

• Initiate new connections while strengthening established ones.

“57 million American adults read blogs” (Lenhart), and you can access them by using blog posts to connect with the reader and share how they can deepen their relationship with your organization. Use this as a mode to gain volunteers, clients, board members, and friends through your stories!

• Establish brand and voice across platforms.

The more you write and create for your organization, the stronger and more precise your organization voice, brand, and messaging becomes and the more your audience remembers and relates to your mission. Seeing your name and organization’s work on multiple platforms reinforces your messages and solidifies who you are.

• Motivate readers to contribute or increase their giving.

Every reader can be a potential donor and “69% of all donations are made by individuals” (Jarvis). Share your story and mission every week to capture the attention of everyone on your site that you can then cultivate. Constantly adding new and fresh information on your website gives opportunities each week to resonate with someone in a different way.

Citations:

Hassan, A., & Barber, S. J. (2021). The effects of repetition frequency on the illusory truth effect. Cognitive Research: Principles and Implications, 6(1). https://doi.org/10.1186/s41235-021-00301-5

Jarvis, W. B. A., & About the Author Abby Jarvis Abby Jarvis is a blogger. (2021, December 30). Fundraising statistics: Incredible insights to raise more. Qgiv Blog. Retrieved March 9, 2022, from https://www.qgiv.com/blog/fundraising-statistics/

Lenhart, A., & Fox, S. (2020, May 30). Bloggers. Pew Research Center: Internet, Science & Tech. Retrieved March 9, 2022, from https://www.pewresearch.org/internet/2006/07/19/bloggers/

Small, D.A., Loewenstein, G. Helping a Victim or Helping the Victim: Altruism and Identifiability. Journal of Risk and Uncertainty 26, 5–16 (2003). https://doi.org/10.1023/A:1022299422219