Why Nonprofits Need Copywriters

Many nonprofit organizations have limited funding and resources and find themselves cutting corners and compromising on services to save. It may feel like your organization doesn’t need to invest in a copywriter, but here are some reasons you should think twice before writing your copy. 

Hiring a copywriter for your organization allows you to: 

1. Legitimize your organization.

Hiring writers can feel like an unnecessary or lavish expense that you should prioritize later. You may feel like you have an employee that can handle the responsibility, but if you don’t invest in someone who specializes in writing copy, it can show and keep your organization from growing. Amateur copy limits how seriously readers take your mission and costs your org supporters and donors long term. 

2. Delegate responsibilities to an expert.

You know your organization more than anyone else, but that doesn’t mean you can write copy to best describe, market, and promote your work and mission. It can be tempting to keep every responsibility within the organization, but it can often be more beneficial to inform a copywriter of your work and allow them to use their expertise and outside perspective to tell your story.  

3. Clear a bit off of your plate.

Nonprofit employees can take on too much responsibility and try to assume every role in the organization. Allow yourself and your coworkers a break by hiring someone to write for your organization and give bandwidth back to other high-priority tasks. 

4. Provide consistent brand voice and messaging.

Hiring a writer to develop your voice and messaging creates a brand and organizational identity that readers can associate with and recognize. Consistency is the best way to gain support, and having one writer create and share content in the same voice is the easiest way to avoid varying or opposing voices.